About Us

UNIQUELY - BBC

Founded in 2021 by Phil Rice, and launched in 2024, Better Business Coach (BBC) emerged in response to a pressing need in the SME space. A lifelong entrepreneur with a deep understanding of business dynamics, Phil has witnessed first-hand the challenges faced by business owners across various industries. Through his finance company, he gained unique insights into the struggles that often undermine even the most dedicated business leaders.

The rise of misinformation online and the proliferation of inexperienced "coaches" charging exorbitant fees only worsened these challenges. This combination of unreliable advice and lack of genuine structured support has contributed significantly to Australia’s alarming business failure rates—20% of businesses closing within their first year and 60% failing within three years.

Recognizing the urgent need for change, Phil set out to revolutionize the business coaching industry. His vision: to provide credible, actionable guidance tailored to the real-world needs of SMEs, helping business owners cut through the noise and achieve lasting success. Better Business Coach is more than a service—it’s a movement to empower entrepreneurs and reshape the future of business growth.

BBC transcends the chaos of the business coaching industry, offering a lifeline to small businesses. Unveiled after a rigorous three-year R&D phase, BBC, in alliance with the Business Advice Agency (BAA), provides a beacon of clarity with its Certified Professional Business Advisors—trained experts offering guidance based on a fusion of accredited learning and real-world business success.

BBC's commitment to excellence is reinforced by Australia’s leading regulatory framework, ensuring integrity and client peace of mind. An unparalleled support ecosystem awaits, extending beyond coaching to a network of legal, financial, educational and marketing resources. BBC is not just coaching—it’s an odyssey of knowledge and dedicated support, charting a course for business prosperity and sustainability.

Raising the Bar in Business Coaching

The business coaching and advisory industry is unregulated, making it all too easy for anyone to claim the title of "Coach." For business owners, this lack of oversight can lead to costly mistakes and misguided advice. That's why choosing a reputable advisor is essential.

At BBC, we’re redefining business coaching with a commitment to excellence and trust. We've created our own regulatory framework to set a higher standard, ensuring you get expert guidance you can rely on. Our Certified Professional Business Advisors, trained through the Institute of Advisors in Sydney, bring tried-and-proven strategies from a network of industry experts.

Developed in Australia for Australian Businesses

Meet Joe Cicala. - Divisional General Manager - Coaching.

As a seasoned professional with 30+ years of expertise in management, sales, and business development, Joe consistently drives change and fosters growth-oriented cultures. Joe's proven strategies deliver an impressive 600% average ROI, underscoring his ability to advance organizational goals. Joe is eager to bring his skills and experience to your business to contribute to its future success.

As a Certified Professional Business Advisor (CPBA), Joe has expertise in strategic business planning and consulting, proficient in market analysis and business modelling, skilled in financial forecasting and budget management evaluation, experienced in performance improvement and operational efficiency, knowledgeable in change management and

organizational restructuring, adept at leadership coaching and team development, Competent in risk management and compliance adherence, Strong understanding of customer relationship management (CRM) systems and proficient in project management and crossfunctional collaboration. Contact Joe on 0419 899 674

Meet Phil Rice. Phil has been an entrepreneur all his life, operating many different successful businesses. Phil is a Certified Professional Business Advisor (CPBA) Contact Phil on 0413 860 952

Meet Noel Currie, With over 30 years of expertise, Noel has been a guiding force for countless business owners, elevating their ventures to new heights. Noel is a Certified Professional Business Advisor (CPBA) Contact Noel on 0418 741 814

Meet Julian (Jules) Pirrotta. Jules has been an entrepreneur all his life, operating many different successful businesses. Jules is a Certified Professional Business Advisor (CPBA) Contact Jules on 0401 989 999

How can we help you and your business?

Fresh Business

Advisory & Support

Get ongoing help with implementing strategies over fortnightly or monthly meetings.

Free Needs Analysis

Get a FREE needs analysis assessment done on your business. Looking for some tips or direction? Let us help!

Business Review

A certified Advisor will review your business and give you a comprehensive report for you to absorb and action.

UpSkill

Get specific Training in Sales, Marketing & Financial Management from experts in these fields.

OUR VISION

Our vision is to revolutionize the SME sector by ensuring business owners receive ethical, transparent, and results-driven advice—free from misinformation and predatory service providers. We are committed to reducing the high business failure rates in Australia by providing honest, expert guidance that helps entrepreneurs navigate challenges and find their right path to success.

Through the leadership of our Certified Business Advisors, we deliver unparalleled expertise, transformative education, and strategic support to foster sustainable growth. We envision a future where every business owner has access to fair, trustworthy advice, creating a thriving ecosystem of innovation, resilience, and lasting prosperity across Australia.

Additional Support!

Stay connected with valuable business insights by subscribing to the "Business Advice Agency" (BAA).

Our Partners at the Agency compliment our services with smart high impact tools, resources, education and advice that you can apply to your business today.

Learn More

BBC Coaches & Advisors benefit from our BAA partnership with comprehensive access and support from BAA's experts in Accounting, Legal, Finance, Marketing, Health & Wellbeing, Insurance, Sales Training, HR, and more. Additionally, you have access to downloads, over 200,000 courses, networking and more. Rest assured, you will receive unparalleled advice and assistance in these pivotal aspects of your business. Try BAA's FREE subscription or enjoy unlimited access through the paid subscription.

Driving Growth, Amplifying Impact

Peter

I was at a point where I was working many hours in my business and making a good income, but I wanted to expand the business so that I could work on the business, not in it. I didn’t know how to simultaneously step back to re-evaluate the business and expand it, while still making a good income. Phil from BBC was fantastic, he reviewed my business and knew exactly how to take my business to the next level.

Josh

I have been working on a start-up for over 12 months and then come to the realization that I needed some help to get my business to market. I tried looking for a lawyer to write up some legal documents, I was quoted around $7,000 and looked at some coaching organisations, but they wanted $3k to $4k a month in coaching fees, then I found Phil on the net, called him and he made everything seem so easy, and cheap. He gave me so many tips and tricks to save money which has saved me thousands of dollars. I totally recommend the Team at BBC.

Bill

"I have a lot to learn and I know this is the right path I got to make.. I'm 100% on board, I love the site and the company... it's Australian Owned and operated and it's in Australia. Trust me, I say I've been looking everywhere for someone to guide me in the right direction" and BBC has been a life saver.